Thursday, October 13, 2011

NJ B2B Video Blog: Darren ... - Business To Business Advertising

Darren Magarro is Chief Media Strategist, Negotiator and President of the DSM Group, an advertising and public relations company located in Franklin Lakes, New Jersey. Darren began his decade-long odyssey as a media buyer/strategist at New York City agencies MediaEdge:CIA and Zenith Optimedia, where clients included Toyota Motor Sales, Verizon Wireless, Mattel Toys, Campbell?s Soup, Boston Beer, Puma and Jim Beam. Somewhere jammed in the middle of all that madness, Darren also did a stint as a media sales planner at FX. The experience that was gained by working for and with some of the sharpest and most creative people in the world allowed for a tremendous amount of growth. Darren had always dreamed of being his own boss and he felt the time was right to make his move in February 2007. The New Jersey Lottery says it best: ?All you need is a dollar and a dream? which is literally all he had when he began The DSM Group. From day one, Darren saw the need to work collaboratively with clients to help them ?Make Their Media Matter.? In addition, he embraced a novel idea that he saw lacking in many business relationships ? a truly personal bond between client and agency. Groundbreaking, eh? And so, The DSM Group was born! Darren graduated with honors from Lehigh University with a BA in History. When he?s not wrestling alligators or perfecting the art of competitive eating, he can be found practicing with his bobsled team at a track near you. In this NJ B2B Video Blog, Darren ?
Video Rating: 5 / 5

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Tags: Advertising, Blog, Darren, Group, Magarro, Public, Relations, Video

Source: http://businesstobusiness-advertising.info/nj-b2b-video-blog-darren-magarro-dsm-group-on-advertising-public-relations.html

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