Marketing Writing ? Your Target Market Is the Keystone of Your ...

A keystone is the stone that supports the weight of an arch by transferring downward pressure laterally. Without the keystone, the arch would collapse. In the same way, your target market is the keystone of your marketing writing. Without a clearly delineated target market, your marketing materials collapse and are ineffective.

Read Full Article Here: Marketing Writing ? Your Target Market Is the Keystone of Your Marketing Materials on 20 June 2011

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